[kwlug-disc] 'less' without line wrapping?

[unsolicited]

Seems to me 'more' used to (but doesn't any more) not by default wrap 
lines, and let me scroll horizontally - if I cared.

Whether it did or not ...

How can I less things and not have lines wrapped? (Without setting a 
terminal window a few thousand characters wide.)

[Reading an rsync log gives a good example of why one might want to do 
this!]